The Brainerd Main Street Program is a community-based effort to revitalize Brainerd's Central Business District. The program area stretches from the Mississippi River to 11th Street and from Oak to Kingwood Streets. Though it is part the Brainerd Lakes Chamber; it is for members and non-members alike. This program is based on the National Main Street Approach that has been used in over 1,700 communities during the past 25 years.